As many as a third of youth are faced with living in privately rented accommodation for all their lives, says a recent report by the Resolution Foundation.
40% of "millennials" - individuals born between 1980 and 1996 - were living in rented accommodation by the time they were 30 years old.
That's double that of "generation X" - the people born between the years of 1965 and 1980.
Policies are already being put in place to improve the housing market, according to the government.
"Generation rent" are needing much more help according to The Foundation's Home Improvements report. In addition to greater protection for the individuals that rent, it solicited more relatively inexpensive homes for first-time buyers to be built.
Whilst renting is perhaps more of a reasonable option for individuals that are lacking in ties, the private rental sector is "far less fit for purpose" for those that have children due to a security deficiency.
Up from 600,000 15 years ago, it has been revealed in a report that a record 1.8 million families with children rent in private accommodation.
It should be added that whilst benefits for housing should be able to aid millennial families, it's value is minimised relative to the generation that came earlier on.