The Ordinary has got the beauty world buzzing with it's revolutionary approach to the skincare industry. It has stripped back everything confusing and disheartening about buying beauty products; namely the ingredients lists and the price tag.
What's left is a skincare range with integrity; quality ingredients cloaked in nothing more than simple packaging with clear labelling and in a lot of cases costing less than a tenner. Needless to say, here in the skincare junkie camp, people are losing their minds.
With all these pure ingredients, sold individually and not under marketing terms, such as 'face glow cream', you have to peruse what's on offer armed with some knowledge of the key ingredients used in skincare and what they do. You should know your skin type and the specific areas that you wish to target, so that you are able to best match suitable products.
Here are a few of the products, that helped to put The Ordinary skincare range on the map, explained.
You have likely heard of retinol, a beauty ingredient that boasts fast acting and effective results for skin cell renewal, well Granactive Retinoid works in the same way, with almost a zero chance of the irritation that can be caused by retinol use.
This toner is a miracle worker for exfoliation, working to dramatically improve skin texture and clarity. As Dr Anjali Mahto explains in her book, The Skincare Bible: "[AHAs] work by breaking down the 'glue' that holds together surface skin cells. Gycolic acid also has extra benefits and with continued use will help fine lines, wrinkles and oily skin. For best results, choose skincare products that can be left on overnight." Such as this offering from The Ordinary costing a very purse friendly £6.80.
This hardworking serum covers a lot of bases for a bottle that comes in at under £13. It includes a whole host of superhero ingredients, such as; Matrixyl 3000, Argirelox, multiple hyaluronic complexes, 11 skin friendly amino acids and a probiotic complex. Skin and bank accounts rejoice!