With it being the official opening of London Fashion Week 2018 today, Friends of the Earth are using the event to generate awareness on the damage caused by plastics in our clothing.
The issue comes with washing clothes made of synthetic fabrics, such as acrylic and polyester, which ends up depositing significant amounts of microfibres into our oceans. As much as two-thirds of UK clothing could be contributing to this environmental disaster.
According to a statement issued by Friends of the Earth spokesperson, Emma Priestland: "The fashion industry is a major contributor to plastic pollution, shedding tonnes of tiny microfibres into our oceans via our washing machines every year.
"These fibres are so small that they pass through water treatment facilities and end up in the food chain when they are swallowed by small creatures in our seas. The industry must help stop this tsunami of plastic pollution."
This is a campaign targeted specifically at the industry, which is why the organisation is using London Fashion Week 2018 for leverage. Speaking on BBC Radio 1 Newsbeat this morning, Emma Priestland said: "There's not so much that individuals can do about the problem."