What are you all thinking of Ed Sheeran's new official music video? We think it's pretty cute. The use of puppets is really original, but does anyone out there think that it's a little cringy. Like, just a little?
The whimsical approach works very well. But the laughing balloon lady? We have our doubts. We've seen similar ex-girlfriend characters in some of his previous videos, so I guess it's not surprising that the mysterious lady Sheeran dotes makes a come-back. We just didn't think that she would be made of plastic. Nevertheless, we know that Sheeran will get plenty of fan-love for his creativity. Not many artists are willing to experiment when it comes to music videos that they want to guarantee will be successful. We're just being picky though. On the whole, Ed is kinda awesome.